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Patented range, developed with students from Florida A&M, hits mass market retailers after DTC launch.
February 12, 2021
By: Christine Esposito
Editor-in-Chief
Kao USA Inc. has launched Wakati, a new product line designed for natural hair textures—a first for the company. The patented hair care range provides optimum moisture for finger detangling. While conceptualizing the brand, Kao USA enlisted the help of business students from Florida Agricultural and Mechanical University (Florida A&M or FAMU) to collaborate on the brand ideation, marketing and packaging design. The lead product is Wakati Water-Activated Advanced Conditioner, a fo...
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